With the refined and standardized development of various industries, the application scenarios of thermal paper and label paper are constantly expanding, and the market demand for differentiated and high-performance products is rising rapidly. In the medical industry, comprehensive implementation of drug traceability policies has made medical-grade thermal labels with long-term preservation and harmless properties a rigid demand. The cold chain logistics industry requires special labels with wide temperature adaptability, fade resistance and full traceability to monitor product quality throughout transportation. The new retail industry shows growing demand for dynamic QR code labels and high-definition printing labels. Statistics show that the market share of high-value-added thermal labels has increased steadily this year. The industry competition has transformed from simple capacity competition to comprehensive competition in technology, quality and scenario adaptation. Focusing on segmented scenarios, optimizing high-performance products and providing customized solutions have become core strategies for enterprises to capture market share and achieve breakthrough development.